Aveeno is already well known for its skincare products but its medicated range, developed specifically for eczema sufferers, was not quite as well known within the healthcare community.

I was briefed to create the UI design for an interactive e-Detail Aid, which sales reps could use in HCP meetings. The story flow followed a fictional family, as the treatment was suitable for a wide age-range and I wanted it to be relatable to HCPs’ typical patient-base.

Based on the brand’s identity guidelines, I created a look and feel which reflected the calming effect of the emollient products. I extended this to the graphic treatment of stock photography, which unified the imagery as a set. I also developed a series of infographics which helped to explain the emollient’s mode of action and key benefits of the product range.