The Rare Disease Collective (n=1) was born from a strategic insight which identified the need for a more tailored, flexible and targeted approach to communicating with rare disease communities.

The collective, comprised of five specialist agencies, each bring specific expertise to a project, meaning that it offers a highly personalised approach.

By creating a flexible and customisable brand identity, the aim was to encourage positive engagement with the brand internally, as well as giving the opportunity to communicate the collective’s unique brand offering to their audience.