Used to demonstrate complex data, e-detail aids need to work hard to ensure the brand and the data stands out from competitors. Reps may only have minutes with a healthcare professional, so it’s imperative that the apps are beautifully thought-through, with effortless user experience, seamless and well crafted UI design as well as content that’s impactful, clear, concise and highly accurate.

I based the UI design on the International Typographic (Swiss) Style, which not only suited the brand identity, but allowed me to convey the data in a bold, engaging and delightful way.