The aim of this project was to generate excitement and anticipation for this sporty offering which was to launch at the Goodwood Festival of Speed.

Utilising all that e-magazine functionality offers, I created a concept to heighten the user’s senses from the very first screen.

An invitation to press the ignition button activated the hallmark sound of the meaty engine idling, before cutting into a video of the car’s impressive acceleration credentials.

Deeper dives of the e-magazine offered info about the Goodwood Festival of Speed and Peugeot Sport’s heritage and history.